Wired: Emotionally Connected

Through the progression of the coursework for the entrepreneurial psychology, a social media panel discussion, thoughts various branding pioneers as either authors or presenters has left, for me at least, the resounding fundemental message that social media throughout its various platforms boils down to a single consistency: emotional connections.

We have responsibilities throughout our lives, dependent upon the choices we make and the actions we take.  We choose to be doctors and lawyers, teachers and philospohers, or even crooks and criminals.  Even though there is disparity between vocations and personalities there are themes that inevitably connect us.  These signals and mechanisms are largely below the surface and it is these measures that  govern our interactions and found our connectionsof as human beings that.  Honesty, integrity, responsibility, reliability, trust – these we can all value.

As a member of society we have an inherent responsibility to others, and more specifically we have a contractual responsibility when developing relationships.  The values that we nurture and encourage first in our selves, then in others dictates the quality of our shared value.  It is with those five key components in mind that we can define our character and ultimately change the proverbial status quo of a society that now finds itself on the far side of a moral decadence, and back pedalling with the influx of business ethics.

Unfortunately, with the current paradigm based on results and financial gain the solution is overall a band-aid.  The true change will take place on a very personal and individual level and will result in a gradual cultural shift where the ends no longer justify the means; rather the ends are a measure of the quality of the means.

It is with this in mind that I believe in making a social investment when developing relationships.  That active interest and investment is the key to establishing a shared understanding based on honesty, integrity, reliability, responsibility, and trust – an environment in which positive emotional connections can prosper.